By Maddie and Mike Bell
Founders of Synapsa
TheMultiplier

Building AI go-to-market systems that scale your team’s best thinking.

The founding collection · 01 / 05

The dashboard said our AI was working.
We rebuilt it anyway.

A busy system can still leave a buyer cold. How operators can build buyer progress into the decisions their AI makes.

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By Maddie Bell
Founder of Synapsa
A navy paper loop beside a straight paper bridge and orange sphere.
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On knowledge02 / 05

Your agents need to know what your business has decided.

Build the shared knowledge your agents can act on, with clear decisions, supporting evidence, and an operator who owns what changes.

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On craft03 / 05

Your taste should survive the next AI-generated asset.

Turn creative feedback into direction your agentic system can apply and review, so every asset does not need the same conversation.

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On the work04 / 05

Your agents make separate assets. Your buyer experiences one campaign.

Build campaign review into your agentic system so the operator can judge the whole buyer journey, not approve disconnected files.

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On buyers05 / 05

Your buyer may want the product and still reject the process

Before you call it weak intent, walk the buyer’s path. Then turn the friction you find into better context, decisions, and handoffs in your agentic system.

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Maddie Bell speaking on stageMADDIE BELL / IN HER ELEMENT

Hi, I’m Maddie.

I’ve led brands. Now I’m building Synapsa. And through it all, I keep coming back to the same question: how do we give good people more room to do their best work?

A little more about me ↗